e-Learning: Sales Effectiveness Library
Addresses Sales Effectiveness Initiatives with online learning from New Horizons
We all know that a better trained sales force will be more effective, but one of the biggest issues with training your sales force is taking them out of the field to attend offsite training. And for those companies who have staff working in remote or virtual offices, finding cost effective and consistent ways to deploy training to a geographically dispersed team is also challenging.
Now your sales force can sharpen their skills 24x7 from any desktop with Sales Effectiveness training. This self-paced training can be used as an online program, or as a compliment to traditional sales training, providing a blended solution. This comprehensive library gives learners the flexibility to quickly search curriculum and reference materials, when just-in-time solutions are needed.
Develop the skills to become a successful seller
The Sales Effectiveness curriculum is designed to provide learners with a methodical approach to buyerfocused selling. It presents an overall process for successful selling and provides practical guidelines on how to plan, start, and close all aspects of the sales cycle, as well as the skills needed to succeed at each stage. These include effective verbal and body language, listening skills, telephone skills, and proposal writing techniques.
The Sales Effectiveness curriculum provides valuable insights as well as best practices recommended for new and experienced sales representatives, account managers, sales consultants, and sales managers.
Addressing all aspects of selling
From presenting concepts, to detailing processes, depicting relevant scenarios, and testing learner understanding, this entire program engages sales professionals in a top-down roll-out of techniques that has been proven to maximize bottomline results. This program consists of four learning paths, each focusing on different competencies required by an effective sales professional.
Sales Cycle Basics
Provides an overview of sales and how to use the selling process to be a successful seller. It addresses seller and buyer behaviors, and the criteria that influence buying decisions. Sellers learn how to identify and respond to buyer behaviors, and how to use buyer-focused selling techniques. They also learn how to use the key ratios in the selling cycle to monitor their progress.
Communication Techniques
Teaches the essentials of effective communication: verbal language, body language, and listening skills. Sellers learn effective telephone and written communication skills, including letter and proposal writing. A must for salespeople at all levels, this course is valuable for anyone seeking to enhance his or her communication skills.
The Sales Process
Provides the techniques from beginning to end on how to start a sale effectively, including who to approach and how to approach them. These courses show how to gather the information that an informed seller needs, construct the all-important opening statement, and achieve maximum results from a sales call. Sellers learn how and when to use open and closed questions, and develop needs using an effective probing method.
Closing the Sale
Teaches the steps needed to reach a successful sales conclusion. Sellers learn the importance of presenting solutions, not products, to buyers, and how and when to close a sale. Sellers also learn how to recognize and respond to buyer signals, and the best way to conclude a call.
Sales Effectiveness strengthens competencies such as:
- Understanding sales and marketing dynamics
- Communicating for positive sales results
- Recognizing and responding to buyer signals
- Presenting solutions versus products to maximize results
- Using probing methods and questioning techniques
- Utilizing best practices to close a call
Courses Included
| Closing the Sale |
| Closing the Sale (Second Edition) |
| Communication Techniques |
| Communication Techniques (Second Edition) |
| Sales Cycle Basics |
| Sales Cycle Basics (Second Edition) |
| The Sales Process |
| The Sales Process (Second Edition) |



